The Ferrari stand at the Paris Auto Show will host the official unveiling of the new Ferrari California, the stunning coupé-cabriolet that has created such expectation amongst both those in the industry and the public at large.

But this is not the only piece of good news to come from the Prancing Horse at the Paris Show as we will also be announcing the extension of the One To One Personalisation Programme, debuted last March solely for the 612 Scaglietti, to the 599 GTB Fiorano.

Thanks to the success it has enjoyed over the last few months, we are now extending the service to the most powerful 12-cylinder in our current range. 599 GTB Fiorano clients will now be able to visit the dedicated Atelier in Maranello to create their own truly bespoke car. Not only will they have a vast range of special content to choose from but they will also be assisted by specially trained Ferrari consultants.

As at Geneva, we’ve recreated the Atelier for our stand at the Paris Show too. This is an area to which clients can come to work out every last detail of their 599 GTB Fiorano on the basis of their own personal needs and tastes.

Dedicated Ferrari staff will be on hand to work with clients at each step of the way. Naturally, all of the various personalisation options on offer will ensure that the intrinsic character of the car is unchanged and will not in any way impinge upon the car’s active or passive safety systems.