Ford’s latest generation Mondeo has won a Caravan Club Towcar Award for the second year in a row.

The Mondeo Titanium X Estate triumphed against tough competition in the £25,000 to £32,000 category at the Caravan Club’s ceremony, the UK’s longest running towing vehicle competition.

Caravan Club Chairman, Grenville Chamberlain, said: “The returning champion, Ford Mondeo, had a lot to live up to, but it triumphed again. The estate model’s huge load space makes it a very practical caravanning car. The five-cylinder turbo petrol engine has tremendous pulling power, the gearbox ratios (six-speed manual) are just right and both brakes and steering inspire confidence. The icing on the cake is great build quality.”

Roelant de Waard, chairman and managing director of Ford of Britain, commented: “We are delighted the Ford Mondeo’s outstanding practicality, versatility and quality have once again been acknowledged and rewarded by the Caravan Club. This is a hugely prestigious award which pitched us against some tough competition. The independent judges’ decision confirmed what the growing number of Ford Mondeo owners already know about this exceptional family car.”

The Caravan Club is the largest touring organisation of its kind in Europe and claims over half the UK caravanning population as members. The Towcar of the Year Awards were launched 26 years ago.

GREG BIFFLE – No. 16 3M/Sherwin Williams Ford Fusion (finished 3rd) – “We were just off a little bit all day. We fought it tooth and nail. Man, we did everything we could to this race car. And, toward the end, I was elbows up like I had been the last two races, and that’s all I had, you know, third place. I think that’s good for us. That was a goal we set when the Chase started, top-five finishes, and certainly this is not a disappointment at all to us to come here and finish in the top five – especially how poorly we were off the truck when we first got here. We were a 37th-place car when we unloaded and finished up a third-place car, so I’m pretty excited about that.”

CARL EDWARDS and GREG BIFFLE press conferences

GREG BIFFLE – No. 16 3M/Sherwin Williams Ford Fusion (finished 3rd) – “It was an eventful weekend. When we got here we weren’t very good, we 36th right off the truck, so we had big-time improving to do, and we did that. We worked really hard and get our car going good. And probably just not enough practice, we just didn’t get right for the race today. We adjusted on the car, we just couldn’t get the balance right. I’d go down in the corner and I would slide the nose and then I was too loose on the gas. I think a lot of people fought that; some more than others. At the end there, it felt like Dover all over again, me and Jeff Gordon fighting for third and fourth place. It was a pretty hard-fought battle, but I ended up getting by him on the last lap going to the stripe, so we’re excited to finish up third.”

CARL EDWARDS – No. 99 Office Depot Ford Fusion (finished 2nd) – “The car was real good in practice, and we started in the back and for some reason it just wasn’t that fast the first couple of runs. We got into a small wreck on pit road and went to the back and fought around back there for a while. And then Bob [Osborne, crew chief] made some adjustments that were really great. We took off and had a great race car, and got into one more small incident on pit road at some point in there, but everybody did a good job in recovering. And there at the end my car was just a little too loose. I could just hang with Jimmie, I couldn’t get him until the last couple of laps when I just started bonzai-ing it around on the top there. He was what I was doing, so he went up there to block, and that last lap I just figured the hell with it, I don’t want to finish second here, I want to win this race more than anything in the world, so I kind of bonzaied it in there. I wanted to make sure I cleared Jimmie. I went probably just a little too far and hit the wall harder than I planned on hitting it, and he got back by me. It was fun, though. I’ve always kind of wanted to try that. Now I know that it doesn’t work quite the same as video games, but it was fun.”

WANTS TO WIN HERE AT KANSAS. “I want to win this race more than any race on the schedule, and I thought we could do it today. So, yeah, it was very frustrating. I’m recouping right now. I’m getting better. I’m coming around. We just did the best we could. Wins here feel so good just because of how many people come here that I know and grew up with.”

WHY ALL OF THE INCIDENTS ON PIT ROAD? “I don’t know what all the trouble was on pit road. I didn’t know if other people were having the same trouble I was having, but it seemed like we were running into a lot of people and getting run into, all that. I don’t know what was going on.”

FOR THOSE WHO DON’T DRIVE RACE CARS, HOW WAS THAT MOVE AT THE END SUPPOSED TO WORK? “The ideal situation would have been me diving under Jimmie just fast enough to either not hit the wall or hit it less hard, and not slow enough. The big thing I didn’t want to do is drive in there and not commit enough, and then you get in that no man’s land where you’ve driven it in harder than you can stick the car – you slide up into him and wreck both of us, because I know he wouldn’t do that to me. My number-one thing was, make this slide job a real deep one so that I don’t collect Jimmie, and then hope for the best. You never know what’s going to happen. He can go in there and get surprised and it can all work out, you know.”

DID HE SLOW DOWN? “He did exactly what every smart racer does when he sees somebody bonzai in, you just lift a little bit, let that guy go run into the fence and then you go by. I’ve had it go both ways. We were going to run second if I didn’t do it, so I figured why not?”

BIFFLE, continued – ON LAST LAP WERE YOU FIGURING THAT FIVE POINTS WAS FIVE POINTS? “Yeah, that’s the way I was thinking about it. Coming down to Homestead, it’ll be five points, and I just wanted to get by him so bad. But it was same thing that Carl experienced. Once I got to him, I moved up. I couldn’t catch him on the bottom, so I moved up, and ran him down on the top, and was going to pass him, so then he moved up, and took my groove away. There at the end, I wasn’t sure which way he was going to go, but he went back to the bottom, I think he had a little more speed than he had planned, and he kind of slid up a little bit off the bottom, and I was able to get around the bottom and get inside of him coming off four. So, it just worked out. I mean, I really wanted to get that five points, so I’m excited about that.”

DID THIRD PLACE EVER FEEL SO GOOD? “Yeah, I mean, really, our focus coming into the Chase was top‑five finishes. Certainly, we can’t be disappointed with a third‑place finish. I mean, that’s a great finish. It seems like again we’re 1‑2‑3. The three top in the points are 1‑2‑3 again. So, that’s tough.”

ON LOSING GROUND IN POINTS. “Yeah, I thought I was losing ground when I was winning because I never gained anything. I won twice and I was still third. I finished third and I’m still third. It’s going to be a tight points battle the whole way. We know that. You just drive your ass off every weekend, and end up with what you end up with.”

EDWARDS, continued – THE TOP THREE AGAIN ARE THE TOP THREE IN POINTS, SO IS THIS RACE GOING TO BE A CASE OF WHO BLINKS FIRST? “You never know. I mean, this is 30 percent over, so there’s a lot left, I think. I don’t think you can tell how this is going to end up. Talladega will be interesting for sure.”

BIFFLE, continued – “Yeah, I mean, I think so. I don’t think it will come down to who runs the best, I think it’s going to come down to who has the least little hiccups here and there, you know, small stuff happen – get a pit-road penalty or something, have to go to the back, finish 14th, you know, something like that. That’s probably what it’s going be like, because all of us are running competitive enough. I doubt whether it will go all 10 races just like this, this tight, but it might.”

EDWARDS, continued – YOUR CREW CHIEF WAS GIVING YOU A LOT OF POSITIVE REINFORCEMENT OVER THE RADIO. IS THAT USUAL? DO YOU LIKE THAT? ARE YOU MUCH MORE OF A REALIST IN THE DRIVER’S SEAT KNOWING WHAT’S GOING ON? “It’s fine. Bob can say whatever he wants on the radio. Any time you get positive reinforcement, I think that’s good. If I wanted him to be quiet, I’d just tell him to be quiet. I can just tell from his voice – it does motivate me a little bit. It’s good when you know all your guys are down there cheering for you. That’s a good reminder.”

WHEN YOU’RE TRYING TO CHASE DOWN THE SAME DRIVER FOR 50 LAPS, DOES THAT WRING YOU OUT? “It’s really a lot of fun. I truly believe that at the time when the green flag dropped, I thought we weren’t going to have any trouble with Jimmie. I thought I’d be able to just follow him for a little while and we’d go right by him, like we had the run before, the last two runs. But they did a really good job of getting their car better. But, yeah, it is fun to follow somebody for that long and try to work them over. Man, I just wanted to win this race. I wish we could start it again right now and run it again, you know? But it is a good points day. That’s the bright side.”

WHEN YOU QUALIFIED WHERE YOU DID, WHAT DID YOU FEEL YOUR ODDS WERE OF HAVING A CHANCE TO WIN THIS RACE? AND, WHEN DID YOU SENSE THAT THE ADJUSTMENTS THE CREW MADE ON THE CAR TURNED IT INTO A REALLY GREAT CAR? “After practice on Saturday I really felt like we had a chance to win the race. Every week when we do this, we kind of get a feel, I’ve gotten a feel for how practice goes on Saturday and what that says about Sunday’s chances, so I felt pretty good then. But when I really truly believed we could win the thing was about halfway through the race, a little past halfway, when Bob made one of those adjustments and we drove essentially right to the lead from, I think, 12th or 11th or something. So, that was a real good time. I was having a good time there.”

MOST DRIVERS IN A POINTS RACE WOULD TAKE SECOND-PLACE POINTS AND MOVE ON, AND NOT RISK CRASHING, BUT BASED ON THE LAST LAPS IT LOOKED LIKE THAT NEVER CROSSED YOUR MIND. “No, it crossed my mind, but nothing’s guaranteed, not another race, not tomorrow, nothing. So, I get what I can while I can. I just figured, man, I’m not going to be able to live with myself. It’s going to be hard enough to go to sleep tonight, but there’s no way I’d sleep a wink if I didn’t try something on the last lap. You’ve got to try.”

YOU DESCRIBED THAT MOVE AS A SLIDE JOB. WAS THAT SIMILAR TO WHAT YOU USED TO DO AT SHORT TRACKS AROUND HERE? “Yeah, I mean, everybody knows how to do a slide job. By the way, that’s not the exact way to do it, the way I did it. I’ve won some races making that work and I’ve got gone in a little too easy and gotten in some wrecks, and that’s a bad scene because it really just looks like you drive right in the corner and hit the guy, and that’s a bad deal. Summit, Missouri, I remember one race in a Sportsman dirt car, a guy named Danny Crane did that to me. I was leading going down the back straightaway into turn three, last lap, and here comes this black ’78 Camaro or whatever going about plus 50 on me and he slid in front of me and I thought, ‘Wow, he’s going to make that work,’ and then he went right off the end of the race track into the woods. I felt like my buddy Danny Crane today. I’m sure that for a second Jimmie thought, ‘Oh, my God, he’s going to win this thing.’ Then he went, ‘Nope, physics win again.’ But, you know, that’s the way it goes.”

AT THE END, WERE YOU CATCHING HIM OR WAS HE SLOWING DOWN OR WAS IT A COMBINATION OF BOTH? “I was catching him. I had my eye on the real high side there for a long time, but there was a lot of trash and stuff up there. So when it came down to three laps to go, I realized I was not going to be able to pass him doing what I was doing. I started running the very top. It was way faster, but it was really the last 10 inches up to the fence. Since my car is wider than that, Jimmie could go up there and kind of block that. I knew if I went in the last lap, I went in there up high, I was just going to go up there and I’d be right behind his bumper, and be tight and all that. And that actually happened, the lap before, I hit the fence a little bit, got behind him and got tight. So, I was definitely getting faster. I just wasn’t willing to take that risk earlier in the run and bounce the thing off the fence, and then have to have a restart and get passed by more people, so I wanted to wait until the end.”

CAN YOU EXPLAIN THE DIFFERENCE BETWEEN A SLIDE JOB LIKE THAT ON ASPHALT AS OPPOSED TO ON DIRT? “It just depends on what’s at the edge of the race track. If there’s a wall, like today, then that’s pretty much what it looks like. If there’s a cushion or some more grip up there, whatever – a lot of times you can get in front of the guy, get it parked up there, and you kind of almost block him, and if he doesn’t run you over, spin you out, then you’ve got position, you kind of set the pick there and you could move on. It’s really hard to do in these cars at a big track because there’s so much space and things happen relatively slower, a guy can watch you. Jimmie could watch me come by and go, ‘Okay, I’m going to lift off the gas a little bit, let him slide up,’ because it’s not the fastest line. You’re really just setting, kind of butting in line a little bit, and he has to check up a little bit for it to work. I don’t know if that explains it very well.”

YOU SAID IT WAS A GOOD POINTS DAY, BUT YOU ALSO LOST THE POINTS LEAD. CAN YOU FIND SOLACE? “It’s a great points day for us, actually. The lead doesn’t matter right now. It’s however many points you can get, and that’s that. If it’s Greg and Jimmie and I running 1‑2‑3, swapping the spots back and forth for the next however many races, it just takes one of us to have a bad race and that guy is out. So, yeah, it’s still a good points day. If you finish second every week, I guarantee you’ll win a championship. So, we just have to keep working this hard.”

YOU CALLED IT A “BONZAI” MOVE? “Yeah. I guess my dad used to always say that, ‘bonzai move.’ I don’t know exactly what that means. I know there’s a tree called a bonsai tree – looks nothing like that move. But, I don’t know. Kamikaze maybe is where that came from. It’s the Midwest, sometimes people don’t know.”

WHY DIDN’T YOU TRY THAT EARLIER? BECAUSE IT WAS TOO RISKY? “Yeah, and that’s the thinking. Honestly, I didn’t know what was going to happen when I hit the wall, so if the thing just broke the front suspension, and skidded around to the start-finish line, I just knew I could make it that far, but not for five laps or something.”

WERE YOU TRYING TO MAKE A COMBINATION DIRT TRACK-DARLINGTON STRIPE MOVE? “Yeah. I mean, it’s simple. I just needed to be in front of him, and that’s the only way I could figure out to get in front of him. The mistake there – if you could go back and practice that over and over, I’d run in just hard enough to miss his bumper by an inch, and then barely hit the wall and keep going, but you just never know what’s going to happen. As soon as I turned under him, he could have turned down and run on my door, and in that case, it would have been real hard to clear him. I just did the best I could.”

HOW MUCH APPREHENSION DO YOU HAVE GOING TO TALLADEGA AFTER SUCH A GREAT START TO THE CHASE? “I hadn’t really thought about it much, I’m thinking about it now. I’ll probably be glued to Jimmie, no matter where he’s at. If him and Greg and I can just stay together, and make sure we either all avoid or either all get in the same wrecks, then we’ll probably be all right. If I’m running fifth and Jimmie falls back to 40th to ride around and watch some action, I will probably be following him back there, and vice-versa, I assume. If somebody said, ‘Hey, will you take 10th at Talladega, right now? You don’t have to run the race.’ I’d take in it a heartbeat. I’d pay a million dollars for it, because you just don’t know what’s going to happen there. But as it stands, when you go there and race, and – if I’ve got a shot to win the thing, it could be awesome. But that place, there’s a lot that you can’t control and you have to respect that, you know?”

MATT KENSETH – No. 17 DeWalt Ford Fusion (finished 5th) – “We just got behind in the pits and then I spun out that one time – I don’t know if that was my fault or what really happened to be honest with you there. There was just too much ground to make up. It’s just hard to get back in the front, harder than it’s ever been, and to come back through and get fifth is a pretty big accomplishment, I think.”

CAN YOU TALK ABOUT THE TWO STRAIGHT SOLID FINISHES AFTER WHAT HAPPENED AT NEW HAMPSHIRE TO START THE CHASE? “We have, but you know I really think we probably would’ve gotten the most points for leading the most laps. I don’t know, I think we would’ve ran in the top three. With 10 races to go and being so far behind from New Hampshire, you just can’t afford to have any mistakes. We’ll just move on from here and dig hard next week, and try to get ’em again.”

DAVID RAGAN – No. 6 AAA Insurance Ford Fusion (finished 8th) – “It was kind of what we needed. We’ve had some pretty good cars the last few weeks and hadn’t had the finishes we deserved. Today we made our AAA Ford better throughout the day and the guys had great pit stops there at the end when it counted. We had a sixth- to a 10th-place car, I think, and track position meant a lot at the end. I am happy to get a top 10.”

ON NOT TRYING TO GET TOO MUCH OUT OF HIS CAR. “I’ve learned that you only drive as hard as what you car’s capable of going, and I think we had a sixth- to a 10th-place car today and that’s where we finished. When you get in trouble is when try to get more than what your car’s got. I’ve learned that from a lot of guys – Jimmy [Fennig, crew chief] and Jack [Roush, owner] and a lot of different people. But, it’s solid. It’s not where we want to be, we want to be up there racing for the win, but we’ve just got to start somewhere.”

Ford Motor Company, building on its safety and technology leadership, announced it will offer a new advanced “active” collision-avoidance technology, Collision Warning with Brake Support, on certain Ford and Lincoln vehicles next year.

Collision Warning with Brake Support uses radar to detect moving vehicles directly ahead. When the danger of a collision is detected, the system warns the driver with an authoritative beep and a red warning light projected on the windshield above the instrument panel. The system also automatically pre-charges brakes and engages a brake-assist feature that helps drivers quickly reach maximum braking once the brakes are engaged.

Collision Warning with Brake Support is one of three new radar-based active safety and driver-aid technologies Ford is launching across a range of vehicles in 2008 and 2009. The others are Adaptive Cruise Control, launched this year, and BLIS® (Blind Spot Information System) with Cross Traffic Alert, which debuts in 2009. All three features use radar to detect the relative position of other vehicles and warn the driver with a combination of visual and audio alerts.

The new technologies build on Ford’s leading number of top safety ratings, including the most 5-star government ratings of any automaker, and a leading number of Insurance Institute for Highway Safety “Top Safety Picks.”

“The new Collision Warning with Brake Support technology puts us on the leading edge of active safety to help customers detect and avoid possible dangers,” said Paul Mascarenas, Ford vice president of engineering, Global Product Development. “Ford will be the first to offer this technology on mainstream models that many families can afford.”

Unexpected detected

Collision Warning with Brake Support builds on the basic function of Adaptive Cruise Control, a driver-assistance feature that Ford introduced on the 2009 Lincoln MKS. Adaptive Cruise Control uses radar to detect moving vehicles immediately ahead and modify cruising speed if necessary.

“Adaptive Cruise Control really marked the beginning of pre-emptive driver-assistance systems,” said Jerry Engelman, Adaptive Cruise Control supervisor, Chassis Electronics. “Ford was able to use the radar technology and experience to develop the Collision Warning with Brake Support system.”

Research indicates that Collision Warning with Brake Support could be particularly helpful in warning a driver who is distracted or drowsy. According to the National Highway Traffic Safety Administration (NHTSA), the majority of accidents involve driver inattention. The agency’s research found that one extra second of warning could prevent up to 90 percent of rear-end collisions. CWBS offers three programmable alert settings ranging from approximately 1.5 seconds to 2.5 seconds.

“It depends on the user’s preference, because one person’s false alarm may be another person’s near miss, and it’s important that drivers are comfortable with the system,” said Tom Pilutti, technical expert, Ford Research and Advanced Engineering. “Some people have a slower reaction time, and the longer time setting may meet their needs better than the shorter setting. Our research shows that most drivers will prefer and feel more comfortable with the longer default setting.”

According to the Insurance Institute for Highway Safety, forward collision warning systems like Collision Warning with Brake Support have the potential to help prevent the kind of rear-end crashes that occurred 2.3 million times per year from 2002-2006 – almost 40 percent of the total crashes reported to police each year in the U.S.

Clearer sight with science

BLISTM (Blind Spot Information System) with Cross Traffic Alert can help provide extra confidence to drivers in parking lots by alerting drivers sooner of nearby traffic while backing out. It uses two multiple beam radar modules, which are packaged in the rear quarter panels. The radar detects moving objects within a 65-foot range from either side of the vehicle. The radar identifies when a vehicle enters the defined blind spot zone and illuminates an indicator light on the corresponding side-view mirror providing a warning that a vehicle is approaching. An audible alert is sounded as well.

Researchers at Ford’s North American advanced driving simulator, Virtual Test Track Experiment (VIRTTEX), dedicated most of the past few years studying how active safety technologies in vehicles may better alert drivers of potentially dangerous driving incidents.

“New technologies such as radar, cameras, lasers and GPS may enable us to offer more safety and convenience features in the future,” said Jeff Rupp, manager, Active Safety, Research and Advanced Engineering at Ford’s Research and Innovation Center. “A key is identifying the kinds of warnings that drivers will find both more effective and easier to understand.”

For Collision Warning with Brake Support, VIRTTEX researchers learned drivers respond more quickly to certain audible alerts that are more authoritative. Their research also shows some preference for a combination of warnings – audio alerts backed up by a visual warning – such as those that will be offered with Collision Warning with Brake Support system.

Safety in demand

Vehicle safety technology is second only to fuel efficiency on customers purchase consideration lists, according to a recent study by RDA Group Global Market Research of Bloomfield Hills, Mich. According to the research, among consumers’ top desires for safety features are collision warning and prevention, greater traction controls, entrapment prevention, and vehicle-to-vehicle communications.

“Over the past several years we’ve seen drivers’ attitudes change regarding safety technology,” said Jim Thomas, senior vice president, RDA. “It used to be that they didn’t want to release control of the vehicle at all, but now they’re looking for the vehicle to be more proactive.”

The 2009 F-Series Super Duty line of trucks, the industry’s most capable full-size heavy-duty work trucks, come equipped with even more capability, thanks to new standard features and offers even more choice with two new packages – a Cabela’s FX4 for the outdoor enthusiast and for the first time, a Harley-Davidson™ F-450 pickup.

All four Super Duty trim levels, XL, XLT, FX4, and Lariat, come with new standard features. The XL, the no frills workhorse version, now comes standard with air conditioning, Securilock, and manual trailer tow mirrors. The XLT, a step up from the XL, now has power heated trailer tow mirrors, privacy glass, integrated trailer brake controller, remote keyless entry and Securilock as standard features.

For 2009 the FX4 adds standard PowerScope™ integrated power-fold, power-telescoping mirrors, power seats, privacy glass, integrated trailer brake controller, captain’s chairs, and SIRIUS satellite radio. The most luxurious of the Super Duty line-up is the Lariat. The Lariat adds all of the new FX4 standard content as well as the reverse camera system, a power sliding rear window, heated seats, molded running boards, and SYNC, Ford’s industry-exclusive, voice-activated hands-free communications and entertainment system.

New Smart Technolgies

Ford is further expanding its ’smart’ features for truck customers by making new technologies that make getting staying connected and getting the job done easier.

* SYNC is Ford’s industry-exclusive, voice-activated hands-free communications and entertainment system that fully integrates mobile phones and most media players into the vehicle using Bluetooth technology and USB connectivity.

* Voice-Activated Navigation System with SIRIUS Travel Link™ offers a host of convenient features including more than 150 hours of music storage. Users can browse the music juke box via touch-screen or by using voice recognition. The system also integrates the climate control and SIRIUS satellite radio into one easy-to-use, smudge-resistant, 8-inch touch-screen display.

* Ford Work Solutions, a collection of industry-exclusive technologies for F-Series trucks and commercial E-Series vans will help make business owners more productive and successful. Four industry-exclusive innovations include:

o An in-dash computer developed with Magneti Marelli and powered by Microsoft Auto that provides full high-speed Internet access via the Sprint Mobile Broadband Network and navigation by Garmin. It’s the first broadband-capable in-dash computer in production and features available wireless accessories including a mouse and printer. This system allows customers to print invoices and access documents stored on their home or office computer networks – right on the job site.

o Tool Link, a Radio-Frequency Identification (RFID) asset tracking system developed with DEWALT, the industry leader in professional power tools, and ThingMagic, the industry expert on embedded RFID technology. This enables customers to maintain a detailed real-time inventory of the tools or equipment stored in the vehicle.

o Crew Chief, a fleet telematics and diagnostics system, which allows small fleet owners to efficiently manage their vehicles, quickly dispatch workers to job sites and keep detailed vehicle maintenance records.

o Cable Lock security system developed in partnership with Master Lock®, the industry-leading lock manufacturer, to secure large tools or equipment in the cargo area of E-Series vans and wagons.

All four Ford Work Solutions technologies also will be available this fall on the new 2009 Ford F-150 XL, STX, XLT and FX4 trucks and E-Series vans. Transit Connect vans join the lineup in mid-2009.

Cabela’s FX4

Ford is expanding its relationship with Cabela’s, the world’s largest outdoor outfitter, by offering a new Cabela’s FX4 package for 2009. According to customer data, seventy-six percent of F-Series buyers hunt and fish and a key way for Ford to connect with those outdoor enthusiasts is as the official truck of Cabela’s for the last X years with products prominently placed at stores nationwide and featured in Cabela’s publications and TV programming. The Cabela’s FX4 package features a unique two-tone paint scheme in five colors: Ebony, Oxford White, Forest Green Metallic, Royal Red Metallic and Silver Metallic with Sterling Grey Metallic lower body accents, running boards and wheel lip moldings. Custom mud flaps and unique Cabela’s badging finish off the exterior.

The interior features standard cloth seats with the Cabela’s logo or available Aniline leather seats with a unique two-tone embossed grain pattern. The center stack is finished with a dark Paldeo wood appliqué. All weather floor mats also wear the Cabela’s logo. And for the avid outdoor enthusiast, additional lockable storage in the front console and underneath the rear seats is perfect for keeping equipment secure and out of sight.

Harley-Davidson™ F-450

Ford and Harley-Davidson team up again for a new Harley-Davidson™ F-450, the “Big Hog Daddy” of the road. As with the still available F-250/350 SRW models, each individually numbered Harley-Davidson™ F-450 features a unique blue-flame paint scheme that starts at the side vents and runs down to the box side of the truck. The flame design scheme is carried through to the interior gauges in the instrument panel. The custom perforated black leather wrapped seats, door panels and center console cover reveal blue leather underneath giving the same blue-flame effect as the exterior. Harley-Davidson™ badges are present on the fenders and tailgate, along with “Harley-Davidson” script located on the box side.

Tough Bed

Ford is offering Tough Bed, a unique, military-grade, factory-installed, spray-in bed liner for the first time on the 2009 F-Series Super Duty.

“Tough Bed is a smart solution for Ford Super Duty customers who want to better protect their most important asset – the pickup box,” said Tom Aubrey, Ford F-Series Super Duty marketing manager. “Like the entire truck, Tough Bed stands up to the most stringent durability standards including those required by the U.S. Military – that definitely makes it ‘Built Ford Tough.’.”

According to the Specialty Equipment Market Association (SEMA), installation of spray-in bedliners grew from 27 percent in 2004 to nearly 34 percent of all pickup trucks in 2006, and will continue to grow at a steady rate to nearly 40 percent in 2008.

Developed in partnership with PPG Industries, Tough Bed exceeds the standards of today’s typical aftermarket spray-in bedliner solutions. This military-grade coating has been through the government’s toughest blast mitigation testing to determine whether the material can with stand the force of a bomb blast. It has performed equal to or better than other protective coating systems at one-third the thickness.

The polyol-based elastomeric film and isocyanate hardener are applied to the pickup box by a precision, high-pressure, automated sprayer to ensure one smooth, even coat at a very low film thickness unlike the traditional hand-spray application of aftermarket bed liners.

The finer application ensures that the bedliner materials won’t run or sag on the inside walls of the box in addition minimizing unnecessary weight. Tough Bed does not compromise Super Duty’s class-leading cargo capacity or the installation of aftermarket assets such as tool boxes, tonneau covers and truck caps. The uniformly textured surface also helps minimize load slippage while delivering an exceptionally clean appearance.

The special bedliner material formula is immune to the effects of ultraviolet radiation and will not fade or chalk. It also protects against physical damage to the pickup box such as gouging, scratching, cracking and chipping. It is covered by a 3-year/36,000-mile factory limited warranty.

All F-Series Super Duty models are built at Ford’s Kentucky Truck Plant in Louisville, Ky.